For the Hillary Clinton campaign, I co-led Content and Social design, specifically focusing on the campaign’s publication, The Feed. The Feed was the first of its kind for a presidential campaign, publishing hundreds of original posts — policy explainers, current event articles, and photo essays on hillaryclinton.com. Our challenge as designers was to create clickable and shareable cover art and informative, interesting supplementary design for the articles themselves.
Through cover art for The Feed’s campaign-focused content, our goal was to effectively communicate our candidate’s policy goals and ideas and to highlight her qualities — tenacity, engagement, and warmth. We did this with using a simple, color-blocked illustration style (most by Jackie Lay), bright, clear photography, and type-driven cover art.
One of our most popular posts was a Hillary and Trump timeline, cataloging both of their life achievements from the early 60s to present day. The yellow and cyan Hillary and Donald heads became a device we used again and again, from Feed posts to social graphics.
Inspired by Content Director Danielle Kantor, I illustrated a quote by Hillary from the second presidential debate to tell the story of the America our candidate envisioned.
The Feed was our main avenue for exploring the visual treatment of Trump, our goal was to communicate the danger of his candidacy, and presidency. We did through this intense repetition, disarming collage, distortion, and uncomfortable cropping.
We created an inner circle to explain the circle of characters that surrounded Trump, with the innermost circle indicating proximity and intensity to the volatile candidate.